Privacy policy

PK Green USA – Privacy Policy

www.pkgreen.com

Effective Date: 7 June 2025 – Last Reviewed: 7 June 2025

1. Introduction

PK Green Enterprise Limited ("PK Green," "PK Green USA," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.pkgreen.com (the "Site") or purchase our products and services.

Company Information:

  • Legal Entity: PK Green Enterprise Limited, registered in England & Wales (No. 05847600)
  • Registered Office: 2 Wheeleys Road, Edgbaston, Birmingham B15 2LD, United Kingdom
  • U.S. Correspondence Office: 3422 Old Capitol Trail, Suite 337, Wilmington, DE 19808, United States
  • Contact: Phone +1 (302) 307-3328 | Email admin@pkgreen.com
  • Data Protection Contact: privacy@pkgreen.com

2. Scope and Definitions

Personal Information/Personal Data means any information that identifies, relates to, describes, or is capable of being associated with a particular individual or household.

Processing means any operation performed on personal data, including collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, dissemination, restriction, erasure, or destruction.

Consumer means an individual acting wholly or mainly for purposes outside their trade, business, craft, or profession.

Business Customer means any customer that is not a Consumer, including companies, partnerships, and sole proprietors purchasing for business use.

3. Information We Collect

3.1 Information You Provide Directly

Account and Order Information:

  • Name, email address, phone number
  • Billing and shipping addresses
  • Payment information (processed securely by third-party payment processors)
  • Order history and preferences
  • Account credentials and profile information

Communication Information:

  • Messages, emails, and other communications with us
  • Customer service inquiries and support requests
  • Product reviews and feedback
  • Survey responses and contest entries

Custom Product Information:

  • Design specifications, artwork, logos, and graphics
  • Custom product requirements and preferences
  • Approval confirmations for mock-ups and artwork

3.2 Information Collected Automatically

Website Usage Information:

  • IP address, browser type and version, operating system
  • Pages visited, time spent on pages, click-through rates
  • Referring and exit pages, search terms used
  • Device information and unique device identifiers

Technical Information:

  • Cookies and similar tracking technologies (see Section 8)
  • Log files and server data
  • Error reports and performance data

3.3 Information from Third Parties

Payment Processors: Transaction details and payment verification
Shipping Carriers: Delivery status and tracking information
Marketing Partners: Lead generation and referral information (with consent)
Social Media Platforms: Information from social media interactions (if you choose to connect)

4. How We Use Your Information

4.1 Primary Business Purposes

Order Processing and Fulfillment:

  • Processing and fulfilling your orders
  • Communicating about order status, shipping, and delivery
  • Managing returns, exchanges, and warranty claims
  • Providing customer service and technical support

Account Management:

  • Creating and maintaining your account
  • Authenticating your identity and preventing fraud
  • Personalizing your experience and preferences

Enhanced Shopping Experience:

  • We may enable Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy

Legal and Compliance:

  • Complying with legal obligations and regulatory requirements
  • Enforcing our Terms and Conditions and other policies
  • Protecting our rights and interests and those of others

4.2 Marketing and Business Development

Direct Marketing (with consent where required):

  • Sending promotional emails, newsletters, and product updates
  • Providing information about new products, services, and offers
  • Conducting market research and customer satisfaction surveys

Business Customer Marketing Rights:

  • Photographing and documenting products for marketing purposes
  • Using product images and videos (including embedded customer logos/graphics) in marketing materials
  • Referencing business customers as clients in marketing materials

Website and Service Improvement:

  • Analyzing website usage and performance
  • Improving our products, services, and customer experience
  • Developing new products and features

4.3 Legal Bases for Processing (GDPR)

We process personal data based on the following legal bases:

Contract Performance: Processing necessary to fulfill our contract with you (orders, delivery, customer service)

Legitimate Interests:

  • Fraud prevention and security
  • Website analytics and improvement
  • Direct marketing to existing customers (with opt-out rights)
  • Business customer marketing (with opt-out rights)

Consent:

  • Email marketing to prospects
  • Non-essential cookies and tracking
  • Special promotional activities

Legal Obligation:

  • Tax and accounting records
  • Export control compliance
  • Safety recall notifications

5. Information Sharing and Disclosure

5.1 Service Providers and Business Partners

We share personal information with trusted third parties who provide services on our behalf:

E-commerce Platform: Our website is powered by Shopify Inc. Shopify provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Shopify's data storage, databases and general applications. Shopify stores your data on secure servers behind a firewall. For more information, see Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.

Payment Processing: Secure payment processors (credit card companies, PayPal, banking institutions)
Shipping and Logistics: Carriers and fulfillment centers for order delivery
Technology Services: Web hosting, email services, customer relationship management
Marketing Services: Email marketing platforms, analytics providers, advertising networks
Professional Services: Legal, accounting, and consulting services

All service providers are contractually required to protect your information and use it only for the specified purposes.

5.2 Business Transfers

In the event of a merger, acquisition, sale of assets, or similar business transaction, personal information may be transferred to the acquiring entity, subject to appropriate privacy protections.

5.3 Legal Requirements

We may disclose personal information when required by law or when we believe disclosure is necessary to:

  • Comply with legal process, court orders, or government requests
  • Protect our rights, property, or safety, or that of others
  • Prevent or investigate fraud, security breaches, or illegal activity
  • Enforce our Terms and Conditions or other agreements

5.4 With Your Consent

We may share information for other purposes with your explicit consent.

6. International Data Transfers

Personal information may be transferred to and processed in countries other than your country of residence, including the United States and United Kingdom. We ensure appropriate safeguards are in place for international transfers:

UK/EU to US Transfers: We rely on Standard Contractual Clauses and adequacy decisions where available
Other International Transfers: We use appropriate safeguards including Standard Contractual Clauses, adequacy decisions, or other legally recognized transfer mechanisms

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

General Retention Periods:

  • Account Information: Until account deletion plus 3 years for legal compliance
  • Order and Transaction Data: 3-7 years for tax, warranty, and legal purposes
  • Marketing Communications: Until you unsubscribe plus reasonable period for processing
  • Website Analytics: 26 months (anonymized after 14 months)
  • Customer Service Records: 3 years from last interaction

Legal Requirements: Some information may be retained longer where required by law (e.g., tax records, safety documentation).

Data Minimization: We regularly review and delete information that is no longer necessary.

8. Cookies and Tracking Technologies

8.1 Types of Cookies We Use

Essential Cookies: Necessary for website functionality, security, and order processing (cannot be disabled)

Performance Cookies: Help us understand how visitors use our website to improve functionality

Functionality Cookies: Remember your preferences and settings for a better user experience

Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

8.2 Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. For visitors from the EU and UK, we request your consent before placing non-essential marketing and analytics cookies. Our cookie banner provides options to manage different cookie categories according to your preferences.

Shopify Cookies: For specific information about cookies used by our Shopify-powered store, see https://www.shopify.com/legal/cookies.

Third-Party Cookies: We use Google Analytics, Facebook Pixel, and other third-party services. Please review their privacy policies for more information.

9. Your Privacy Rights

9.1 General Rights (All Users)

Access: Request information about personal data we hold about you
Correction: Request correction of inaccurate or incomplete information
Unsubscribe: Opt out of marketing communications at any time
Account Deletion: Delete your account and associated personal information

9.2 Enhanced Rights (GDPR - EU/UK Residents)

Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
Right to Restrict Processing: Limit how we process your personal data
Right to Data Portability: Receive your personal data in a structured, machine-readable format
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

9.3 California Consumer Rights (CCPA/CPRA)

California residents have additional rights:

Right to Know: Request information about personal information collected, used, sold, or disclosed
Right to Delete: Request deletion of personal information (subject to exceptions)
Right to Opt-Out: Opt out of the "sale" or "sharing" of personal information
Right to Non-Discrimination: Not receive discriminatory treatment for exercising privacy rights
Right to Correct: Request correction of inaccurate personal information
Right to Limit Use of Sensitive Personal Information: Where applicable

Global Privacy Control (GPC): We automatically honor Global Privacy Control signals for California residents to opt out of the sale or sharing of personal information.

Sensitive Personal Information: We do not knowingly collect sensitive personal information as defined under CPRA, except where necessary for business purposes with appropriate safeguards.

Categories of Personal Information Collected: Identifiers, commercial information, internet activity, geolocation data, and inferences.

Business Purposes: As described in Section 4 of this Privacy Policy.

Other US State Rights: Residents of Colorado, Connecticut, Utah, Virginia, and Tennessee (effective July 2025) have comprehensive privacy rights similar to California, including rights to know, delete, correct, and opt-out of data sales. We honor Global Privacy Control (GPC) signals from all states. Residents of New York, Texas, Florida, Illinois, and Massachusetts may have additional consumer protection rights under state law. Nothing in these Terms waives such rights where non-waivable.

9.4 Other Jurisdictional Rights

Canada: Rights under PIPEDA and provincial privacy laws
Australia: Rights under Privacy Act 1988 and Australian Privacy Principles. We comply with Notifiable Data Breaches requirements and will report qualifying breaches to the Office of the Australian Information Commissioner (OAIC) within 72 hours.
New Zealand: Rights under Privacy Act 2020 including mandatory breach notification, enhanced individual rights, and the right to complain to the Privacy Commissioner.
UAE: We comply with UAE Data Protection Law requirements including cross-border transfer restrictions and data residency considerations where applicable.
Quebec: Enhanced rights under Quebec's Private Sector Privacy Act (PPSI) including strengthened consent requirements, data subject rights, and the right to complain to the Commission d'accès à l'information du Québec (CAI).
Other States: Additional rights may apply under state privacy laws

9.5 Exercising Your Rights

To exercise your privacy rights:

  • Email: privacy@pkgreen.com
  • Phone: +1 (302) 307-3328
  • Mail: Privacy Officer, PK Green Enterprise Limited, 2 Wheeleys Road, Edgbaston, Birmingham B15 2LD, United Kingdom

We will respond to requests within the timeframes required by applicable law (typically 30 days for GDPR, 45 days for CCPA).

10. Security Measures

We implement appropriate technical and organizational measures to protect personal information:

Technical Safeguards:

  • Encryption of data in transit and at rest
  • Secure payment processing systems
  • Regular security assessments and updates
  • Access controls and authentication systems

Organizational Safeguards:

  • Employee privacy training and confidentiality agreements
  • Limited access to personal information on a need-to-know basis
  • Incident response procedures
  • Regular privacy impact assessments

Third-Party Security: We require service providers to maintain appropriate security measures.

Breach Notification: We will notify relevant authorities within legally required timeframes: 72 hours (EU/UK), as soon as practicable and no later than 30 days (Australia), without unreasonable delay (Canada), and as required by applicable law in other jurisdictions. Affected individuals will be notified where required by law.

11. Children's Privacy

Our website and services are not directed to children under 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will delete it promptly.

12. Marketing and Communications

12.1 Email Marketing

Consent: We obtain appropriate consent for marketing emails where required by law
Opt-Out: You may unsubscribe at any time using the unsubscribe link in emails or by contacting us
Existing Customers: We may send service-related communications and offers to existing customers based on legitimate interests (with opt-out rights)

12.2 Business Customer Marketing

For Business Customers, our marketing activities may include:

  • Using product photographs in marketing materials
  • Referencing your company as a client

You may opt out by emailing admin@pkgreen.com

13. Third-Party Links and Services

Our website may contain links to third-party websites and services. This Privacy Policy does not apply to third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Social Media: Our website may include social media features. Your interactions with these features are governed by the privacy policies of the respective social media companies.

14. Privacy Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Privacy Policy on our website with a new "Effective Date."

Material Changes: For significant changes, we will provide additional notice (such as email notification or prominent website notice) as required by applicable law.

Continued Use: Your continued use of our website and services after the effective date of an updated Privacy Policy constitutes acceptance of the revised policy.

15. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Primary Contact:

  • Email: privacy@pkgreen.com
  • Phone: +1 (302) 307-3328
  • Mail: Privacy Officer, PK Green Enterprise Limited, 2 Wheeleys Road, Edgbaston, Birmingham B15 2LD, United Kingdom

EU Representative:

Prighter EU Rep GmbH
Kriegerstraße 44,
30161 Hannover,
Germany

Swiss Representative:

Prighter CH GmbH
Obergrundstrasse 17,
6002 Luzern,
Switzerland

California Designated Address: 3422 Old Capitol Trail, Suite 337, Wilmington, DE 19808

16. Regulatory Contacts

If you are not satisfied with our response to your privacy concerns, you may contact the relevant data protection authority:

UK: Information Commissioner's Office (ICO) - ico.org.uk
EU: Your local data protection authority
California: California Attorney General - oag.ca.gov
Canada: Office of the Privacy Commissioner of Canada - priv.gc.ca

17. Effective Date and Scope

This Privacy Policy is effective as of June 7, 2025, and applies to all personal information collected through our website, products, and services from that date forward.

End of Privacy Policy