Case Study

Activ Sports Summit Brand Experience

The Challenge

Activ Sports Summit, a sports business conference organizer, needed to create multiple branded touchpoints for an upcoming event. Their marketing team was tasked with finding innovative solutions that could enhance sponsor visibility while creating functional seating areas throughout the event space. The company needed versatile, eye-catching elements that would showcase various sponsor logos with their own branding.

Why Lightboxes?

Our Illuminated seating cubes provided the perfect blend of functionality and visual impact for this multi-sponsor event setting.

  • Dual-purpose as both seating and branded displays
  • Ability to create different color zones within the event space
  • Remote-controlled lighting to match specific event themes or areas
  • Completely wireless operation for flexible placement without cables
  • High-quality custom printing for showcasing the multiple sponsor logos

From Concept to Reality

The Activ Sports Summit team submitted initial requirements through our simple online inquiry form and explored various size and design options. After careful consideration, they selected eight 20-inch cube stools in a range of background colors and one 32-inch column to create a comprehensive branded environment.

The Activ Sports Summit team created unique designs for each cube, featuring their own branding alongside sponsor logos including C4 Energy, Comcast, SeventySix Capital, Stadia Ventures, Plug and Play, and Bose. Each cube also featured a clever sports-themed message on top, such as "Sit like a champion" and "No red card for sitting," adding a playful touch to the lightboxes.

Once the final designs were submitted, we produced all nine items in just five business days and delivered them well before the event deadline, ready to use. Just unpack and turn them on.

The Impact

The illuminated cubes and the 32-inch column transformed Activ Sports Summit's event space. It created consistent yet distinctive branded zones throughout the venue. The various background colors (black, blue, white, and yellow) helped define different areas while maintaining an overall branded look.

These multi-functional pieces served as both practical seating options and powerful branding for Activ Sports Summit and their sponsors. The ability to change colors using the remote control allowed the team to adapt the mood throughout different phases of the event.

Standing Out

These custom illuminated lightboxes created a modern, sophisticated atmosphere that complemented the entire event experience. By incorporating sponsor logos directly into these functional pieces, Activ Sports Summit was able to deliver good sponsor visibility in a way that's natural rather than intrusive.

This innovative approach to event branding helped position Activ Sports Summit as a forward-thinking organization that creates memorable experiences for both attendees and sponsors.

Tips for Your Events

  • Create color-coded zones for different event areas using matching cube colors
  • Design custom messages on seating tops to reinforce event themes
  • Alternate between your logo and sponsor logos on different sides of each piece
  • Place the taller columns at entrances or stage areas for maximum visibility
  • Arrange cubes in grouped configurations to encourage networking and conversation
  • Change lighting colors to signal different sections of your event

Product Details

  • 8 x 20-inch cube stools - perfect for seating and sponsor branding
  • 1 x 32-inch column - ideal for entrance areas and stage branding
  • Remote control with 16 color options for a customizable event atmosphere
  • 8-hour battery life for all-day event operation
  • Durable PE plastic construction with premium finish and a lifetime guarantee
  • Custom printing on all sides with multiple sponsor logos
  • Strong enough for attendees to sit on, providing practical functionality

Looking to captivate your audience? Let's explore custom illumination that stops people in their tracks.