Activ Sports Summit Brand Experience

The Challenge

Activ Sports Summit, a sports business conference organizer, needed to create multiple branded touchpoints for an upcoming event. Their marketing team was tasked with finding innovative solutions that could enhance sponsor visibility while creating functional seating areas throughout the event space. The company needed versatile, eye-catching elements that would showcase various sponsor logos with their own branding.

Why Lightboxes?

Our Illuminated seating cubes provided the perfect blend of functionality and visual impact for this multi-sponsor event setting.

• Dual-purpose as both seating and branded displays
  
• Ability to create different color zones within the event space
  
• Remote-controlled lighting to match specific event themes or areas
  
• Completely wireless operation for flexible placement without cables
  
• High-quality custom printing for showcasing the multiple sponsor logos

From Concept to Reality

The Activ Sports Summit team submitted initial requirements through our simple online inquiry form and explored various size and design options. After careful consideration, they selected eight 20-inch cube stools in a range of background colors and one 32-inch column to create a comprehensive branded environment.

The Activ Sports Summit team created unique designs for each cube, featuring their own branding alongside sponsor logos including C4 Energy, Comcast, SeventySix Capital, Stadia Ventures, Plug and Play, and Bose. Each cube also featured a clever sports-themed message on top, such as "Sit like a champion" and "No red card for sitting," adding a playful touch to the lightboxes.

Once the final designs were submitted, we produced all nine items in just five business days and delivered them well before the event deadline, ready to use. Just unpack and turn them on.

The Impact

The illuminated cubes and the 32-inch column transformed Activ Sports Summit's event space. It created consistent yet distinctive branded zones throughout the venue. The various background colors (black, blue, white, and yellow) helped define different areas while maintaining an overall branded look.

These multi-functional pieces served as both practical seating options and powerful branding for Activ Sports Summit and their sponsors. The ability to change colors using the remote control allowed the team to adapt the mood throughout different phases of the event.

Standing Out

These custom illuminated lightboxes created a modern, sophisticated atmosphere that complemented the entire event experience. By incorporating sponsor logos directly into these functional pieces, Activ Sports Summit was able to deliver good sponsor visibility in a way that's natural rather than intrusive.

This innovative approach to event branding helped position Activ Sports Summit as a forward-thinking organization that creates memorable experiences for both attendees and sponsors.

Tips for Your Events

• Create color-coded zones for different event areas using matching cube colors
  
• Design custom messages on seating tops to reinforce event themes
  
• Alternate between your logo and sponsor logos on different sides of each piece
  
• Place the taller columns at entrances or stage areas for maximum visibility
  
• Arrange cubes in grouped configurations to encourage networking and conversation
  
• Change lighting colors to signal different sections of your event

Product Details

• 8 x 20-inch cube stools - perfect for seating and sponsor branding
  
• 1 x 32-inch column - ideal for entrance areas and stage branding
  
• Remote control with 16 color options for a customizable event atmosphere
  
• 8-hour battery life for all-day event operation
  
• Durable PE plastic construction with premium finish and a lifetime guarantee
  
• Custom printing on all sides with multiple sponsor logos
  
• Strong enough for attendees to sit on, providing practical functionality

Looking to captivate your audience? Let's explore custom illumination that stops people in their tracks.

FAQ

What types of sports business events work best with illuminated seating displays?

These work exceptionally well for sports business conferences, industry summits, networking events, and sponsor showcase gatherings where you need to balance multiple brand requirements. Just like the Activ Sports Summit conference in this case study, they're perfect when you need functional seating that doubles as premium sponsor visibility. Sports marketing events, league meetings, and partnership announcements especially benefit because the displays create natural gathering spots while showcasing sponsor relationships professionally.

How do these help manage multiple sponsor visibility requirements?

Each illuminated cube can feature different sponsor logos while maintaining a cohesive branded environment throughout your event space. This solves the common challenge of giving equal prominence to various sponsors without cluttering the venue with separate displays. The consistent lighting treatment ensures all sponsor logos receive the same professional presentation, which helps maintain positive relationships with multiple funding partners.

Why does dual-purpose seating matter for conference organizers?

Sports business events often struggle with providing enough comfortable seating while maximizing sponsor visibility opportunities. These cubes solve both problems simultaneously - attendees get functional seating throughout the venue while sponsors get prime real estate that people naturally interact with. This approach delivers better value to sponsors than traditional signage that attendees might walk past without engaging.

How do color-coded zones help with large conference organization?

Different background colors naturally guide attendee flow and create distinct areas within your venue without requiring complex signage systems. You can designate networking zones, sponsor areas, registration spaces, and breakout sections using coordinated colors. This visual organization helps attendees navigate large events more intuitively while creating Instagram-worthy spaces that enhance your event's professional image.

How do illuminated displays compare to traditional sponsor signage packages?

Traditional sponsor banners and posters often get lost in busy conference environments and provide limited interaction opportunities. Illuminated seating creates natural touchpoints where sponsors connect with attendees in relaxed settings. They're also significantly more durable for multi-day events and can be repositioned easily as crowd flow patterns change throughout your conference schedule.

Is the investment worth it when managing multiple sponsor relationships?

For sports business events where sponsor satisfaction directly impacts future funding, the professional presentation can be relationship-critical. These displays demonstrate that you're investing in sponsor success rather than just meeting minimum visibility requirements. Many conference organizers find they can command higher sponsorship fees and renew partnerships more easily when they provide this level of innovative brand integration.

What's the impact on attendee experience and networking quality?

The seating aspect naturally creates conversation clusters throughout your venue, which enhances networking opportunities that sponsors value highly. Rather than having sponsor areas feel like vendor booths, the displays integrate sponsor branding into the social fabric of your event. Attendees spend more time in sponsor-branded spaces because they're functional and comfortable, not just promotional.

How far ahead do I need to order for multi-piece conference setups?

For complex multi-sponsor orders, we can produce and deliver complete sets within 5 business days, just like the Activ Sports Summit order in this case study. This includes coordinating multiple designs, color schemes, and custom messaging across all pieces. Standard production allows more time for design refinements, but sports industry events often have changing sponsor lineups, so our express timeline helps accommodate last-minute partnership announcements.

How do I coordinate designs across multiple sponsors and different cube colors?

We work with you to create cohesive design templates that can accommodate various sponsor logos while maintaining your event's overall brand identity. Each sponsor gets equal treatment in terms of logo placement and visibility, and we provide mockups showing how all pieces will work together in your space. This coordination is crucial for maintaining sponsor relationships and creating professional photo opportunities throughout your event.

What should I consider when planning the layout for networking and sponsor activation?

Position cubes in natural gathering areas - near coffee stations, registration zones, and transition spaces between presentation areas. Mix different background colors to create visual interest while grouping complementary sponsors. The 32-inch columns work well at entrances or near main stages for high-visibility sponsor placement. Consider how people naturally move through your space and place sponsor-branded seating where conversations are likely to happen.

How do I handle sponsor messaging beyond just logo placement?

Custom top messaging, like the sports-themed phrases in this case study ("Sit like a champion," "No red card for sitting"), adds personality that attendees remember and share on social media. This approach makes sponsor integration feel more natural and engaging rather than purely commercial. You can coordinate these messages with your event theme while still maintaining sponsor visibility on the cube sides.

How easy is setup when coordinating multiple pieces across a large venue?

Each piece operates independently with its own remote control, so you can adjust lighting throughout your event without coordinating complex systems. Setup is literally just unpacking and powering on - no tools, cables, or technical coordination required. This simplicity is crucial when you're managing multiple sponsor requirements, venue logistics, and tight event schedules simultaneously.

Where should I position different sizes for maximum sponsor impact?

Use the larger 32-inch columns at high-traffic entry points and main stage areas for your most prominent sponsors. Distribute the 20-inch cubes throughout networking zones, breakout areas, and near refreshment stations where people linger longer. This creates multiple sponsor touchpoints without overwhelming any single area, and ensures different sponsor tiers get appropriate visibility levels based on their investment.

How do I manage lighting changes throughout different conference phases?

The remote controls allow you to adapt lighting for different parts of your event - steady professional colors during presentations, more dynamic options during networking breaks, or coordinated color changes to signal session transitions. Many conference organizers use lighting changes as subtle event cues that help with crowd management while maintaining sponsor visibility throughout all phases.

What about transport and storage for annual conference series?

The durable construction handles repeated use extremely well, making them perfect for annual sports business conferences that build on previous years' success. They stack efficiently for storage and transport between venues, and the lifetime guarantee means they're a long-term investment in your event quality. Many conference organizers find they become signature elements that sponsors specifically request for future events.

How do I get started with a multi-sponsor display setup?

Just like the Activ Sports Summit team in this case study, start by filling out our online inquiry form with your sponsor list and event requirements. We'll help you determine the optimal mix of cube sizes and colors to create maximum impact while accommodating all sponsor visibility needs. The whole process takes just a few minutes to get started, and we'll provide comprehensive mockups showing how your complete branded environment will look before production begins.