Branded Event Cubes for Red Bull Culture Clash
The Challenge
An event production company, needed eye-catching branded elements for the Red Bull Culture Clash event. Their team wanted colorful, attention-grabbing displays that would create visual impact while reinforcing the Red Bull branding along with brand partners AlphaTheta and Pioneer. They had very specific color requirements to match the logo and event branding. The solution needed to be versatile, portable, and visually distinctive to complement their innovative event design.
Why Lightboxes?
Illuminated displays offered the perfect solution for this branded event environment:
- Vibrant custom brand colors with perfect color matching.
- Ability to create color-coded zones within the event space.
- Remote-controlled lighting with 16 different color options.
- Completely wireless operation for flexible placement.
- Premium finish with rounded edges for safety in crowded spaces.
From Concept to Reality
The Creation Group team submitted their requirements through our simple online inquiry form and explored various sizes and design options. After multiple design iterations, they selected four 12-inch illuminated cubes in four distinctive branded colors - orange, magenta, cyan, and yellow - to match their event's vibrant color scheme.
Each cube featured custom-printed graphics with the AlphaTheta/Pioneer logos on three sides and the Red Bull Culture Clash logo on the fourth side, set against vibrant background colors that were chosen to exactly match their brand specifications.
Once the final designs were approved, we produced all four cubes in under seven business days, and we delivered them before their event deadline - ensuring they had time to test and integrate the pieces into their overall event design.
The Impact
The illuminated cubes created distinctive, branded zones throughout the event space. Their vibrant colors made them instant focal points, drawing attention to key areas while reinforcing the Red Bull Culture Clash identity and displaying the AlphaTheta and Pioneer brands prominently.
The wireless nature of the cubes allowed complete flexibility with how they positioned the displays throughout the venue. The remote-controlled lighting capabilities enhanced the ambiance and created a dynamic visual experience that enhanced the event's energy.
Standing Out
The custom-colored cubes elevated the event aesthetic with a premium, cohesive visual identity that went beyond what's possible with standard event branding methods. By incorporating precise brand colors as background colors with illuminated logos, they created a memorable branded environment for Red Bull that reinforced their reputation for innovative event design while showcasing the AlphaTheta and Pioneer brands.
Tips for Your Events
- Use color-coded cubes to designate different zones or sponsors at your event
- Position lightboxes near entrances and high-traffic areas for maximum visibility
- Create branded pathways by placing cubes in sequence throughout your venue
- Match the cube colors to other branded elements for visual consistency
- Use different light settings to signal transitions between event phases or areas
- Arrange lights at varying heights for added visual dimension
Product Details
- 4 x 12-inch (30cm) illuminated cube displays with custom brand colors
- Durable PE plastic construction with premium rounded edges
- Remote control with 16 color options for customizable lighting
- 8-hour battery life for all-day event operation
- Personalized with precise color-matched backgrounds
- Custom printing with different designs on each face
- Completely wireless for maximum placement flexibility and ease of use
Ready to create Instagram-worthy moments? Our lighting designs are made to be shared and remembered.
FAQ
What types of music and entertainment events work best with illuminated displays?
These are perfect for music festivals, live music events, brand experience events, and entertainment showcases where visual impact drives engagement. Just like the Red Bull Culture Clash event in this case study, they work exceptionally well when you need to create Instagram-worthy moments that audiences want to share. Music venues, pop-up concerts, brand partnership activations, and festival sponsor zones especially benefit because the vibrant illumination complements the high-energy atmosphere that entertainment events require.
How do these help create memorable brand experiences at music events?
Illuminated displays become natural photo backdrops and gathering points that extend your event's reach through social media sharing. The vibrant colors and custom branding create distinctive visual anchors that help attendees remember and associate positive experiences with your brand partners. Unlike traditional signage that people ignore, these displays invite interaction and become part of the entertainment experience itself.
Why does precise color matching matter for entertainment brand partnerships?
Music and entertainment brands invest heavily in specific color palettes that define their identity and emotional connection with audiences. When you're representing major brands like Red Bull alongside technology partners, color accuracy shows you understand and respect their brand guidelines. This attention to detail is crucial for maintaining partnership relationships and ensuring brand consistency across all event touchpoints.
How do color-coded zones enhance music event organization?
Different colored displays naturally guide crowd flow and create distinct experiences within your venue without requiring complex barriers or signage systems. You can designate VIP areas, sponsor activations, merchandise zones, and artist meet-and-greet spaces using coordinated colors. This visual organization helps with crowd management while creating dynamic photo opportunities that enhance your event's social media presence.
How do illuminated displays compare to traditional music event branding?
Traditional banners and static signage often get lost in the dynamic lighting and visual noise of music events. Illuminated displays hold their own against stage lighting and create consistent brand visibility even in challenging lighting conditions. They're also more durable than fabric banners in outdoor festival environments and can be repositioned quickly as crowd patterns change throughout the event.
Is the investment worth it for high-energy entertainment events?
For music and entertainment events where social media buzz directly impacts success, the visual impact can be event-critical. These displays become natural content creation spots that extend your marketing reach far beyond the actual attendee count. Many event production companies find they can charge premium rates and attract better brand partnerships when they demonstrate this level of visual innovation and Instagram-worthy staging.
What's the impact on social media engagement and content creation?
The vibrant illumination naturally draws people to take photos and videos, creating organic user-generated content that amplifies your event's reach. Unlike static branding that people scroll past, illuminated displays become part of the entertainment experience that audiences actively engage with and share. This organic amplification often provides more valuable exposure than traditional advertising spend.
How quickly can you produce custom colors for urgent entertainment events?
We can produce custom color-matched illuminated displays in under 7 business days, just like the Red Bull Culture Clash order in this case study. This timeline includes color matching, custom printing, and quality testing to ensure the displays meet entertainment industry standards. Music events often have compressed timelines due to venue availability and artist schedules, so our expedited production helps accommodate last-minute brand partnership announcements.
How do you handle multiple brand partnerships with different visual requirements?
We create coordinated design systems that give each partner appropriate visibility while maintaining visual cohesion throughout your event space. Each brand can have dedicated cube faces or colors while sharing the same premium display treatment. We provide comprehensive mockups showing how all partner brands will work together visually, which is crucial for maintaining positive relationships when multiple sponsors are investing in the same event.
What should I consider when working with event production companies?
Event production teams need displays that integrate seamlessly with complex staging, lighting, and sound requirements. The wireless operation eliminates technical coordination issues, and the durable construction handles the demanding setup and breakdown schedules that entertainment events require. We work directly with production teams to ensure displays complement rather than compete with other visual elements like stage lighting and video screens.
How do I plan positioning for maximum visual impact in entertainment venues?
Position displays near high-energy gathering points - entrance areas, bar zones, photo opportunity spaces, and artist interaction areas. The wireless flexibility means you can adapt positioning as crowd energy shifts throughout your event. Consider sight lines from main performance areas and ensure displays enhance rather than obstruct the entertainment experience while maintaining strong brand visibility.
How easy is setup when coordinating with complex entertainment production schedules?
Setup is completely plug-and-play - no technical coordination with sound, lighting, or staging crews required. Each display operates independently, so you can position them during busy load-in periods without requiring dedicated technical time or crew resources. This simplicity is crucial when you're working around artist rehearsals, sound checks, and other production priorities that can't be delayed.
Where should I position displays for maximum engagement at music events?
Place them in natural congregation areas - near merchandise stands, food and beverage stations, and artist meet-and-greet zones where people naturally pause and interact. The 12-inch size works well for close-up photo opportunities while being substantial enough to create visual impact in larger venue spaces. Consider creating branded pathways using multiple displays to guide attendee flow while maximizing brand exposure.
How do I adapt lighting throughout different phases of entertainment events?
The remote controls allow you to match the energy of different event phases - steady branded colors during setup and networking, more dynamic options during performances, or synchronized color changes that complement musical transitions. Many entertainment events use lighting changes as part of the show experience, and these displays can integrate with that overall visual narrative while maintaining brand visibility.
What about durability for outdoor festivals and demanding entertainment environments?
The PE plastic construction with rounded edges handles the demanding conditions of music festivals, outdoor events, and high-traffic entertainment venues exceptionally well. They're built to withstand weather, crowd interaction, and the intensive setup/breakdown schedules that entertainment events require. The lifetime guarantee means they're a long-term investment in your event production capabilities and can handle multiple festival seasons.
How do I get started with custom entertainment event branding?
Just like the Red Bull Culture Clash production team in this case study, start by filling out our online inquiry form with your brand partnership requirements and color specifications. We'll help you create a coordinated visual system that enhances your entertainment experience while giving all brand partners appropriate visibility. The whole process takes just a few minutes to get started, and we'll provide detailed mockups showing how your complete branded environment will look and feel within your entertainment venue.
