Case Study

Amorim Cork America elevates trade show displays with custom illuminated columns

The Challenge

Amorim Cork America's marketing team needed a way to highlight their Xpur cork technology at industry events and trade shows. Their traditional displays weren't doing enough to draw attention to their product in crowded venues where competitors all had similar-looking booths. They wanted something that would make their technology stand out while maintaining the professional image their brand is known for.

Why Lightboxes?

Our illuminated column light boxes gave them a way to showcase the technology graphics in a format that would naturally catch people's eyes from across busy exhibit halls. The rechargeable battery in our light boxes meant they could set up anywhere without hunting for outlets. No issues with extension cords or trailing cables for people to trip over.

Here's what made the light columns work for showcasing their cork technology:

  • Custom graphics on all sides - The branding stayed visible from every angle, so attendees could see the technology information no matter where they approached from.
  • 43-inch (110 cm) height - Large lighting displays are more visible and draw people in from much further away.
  • Remote control color changes - Let them match different event themes or highlight specific presentations throughout the day.
  • Rechargeable built-in battery with at least an 8-hour runtime - Covers full event days without needing to recharge or have trailing cables to trip people up.
  • Durable construction - Handled the wear and tear of moving between trade shows and industry events.

From Concept to Reality

The marketing director reached out, looking for custom columns to showcase their Xpur technology. After seeing the initial mock-up designs, we worked with their team to get the vertical layout just right for the icons and graphics. The design process involved a few rounds of adjustments. This made sure the technology's key benefits would display clearly on the column format.

Once they approved the final design showing the Xpur logo and graphics alternating on four sides, Amorim Cork America placed its order. Standard production took about a week. The columns were then shipped out with photos showing exactly how the finished product looked before delivery.

The Impact

The illuminated column from PK Green turned their technology display into something that actually got noticed at events. Instead of people walking past standard table displays, the glowing column drew them in to learn about the cork technology. The alternating graphics on each side meant that no matter where attendees approached from, they could see the branding clearly.

The columns gave them flexibility, too. They could use them at trade shows, but they could also bring them to customer meetings, showroom displays, or educational events where they wanted to explain the technology. The portable, cordless design meant they weren't limited to venues with convenient power access.

Standing Out

In many industries, companies show up at the same trade shows with similar booth setups. The illuminated column gave them something competitors weren't using. While other exhibitors had flat banners and standard table displays, the glowing column created a focal point that naturally pulled people toward their space.

Tips for Your Events

Here are some practical ways to use illuminated columns for product showcasing:

  • Entrance positioning - Place columns near booth entrances so attendees spot your space immediately when scanning the hall.
  • Eye-level display - Use the height to show product benefits at eye level instead of forcing people to look down at table displays.
  • Color switching throughout the day - Change colors to signal different presentations or highlight special demonstrations.
  • Strategic corner placement - Position columns in corners or along pathways where they're visible from multiple directions.
  • Simple, focused graphics - Keep information limited to 3-4 key points so people can absorb the message quickly.

Product Details

At PK Green, we make many different sizes and shapes of light boxes, including columns, cubes, spheres, table centerpieces and more. Here's what Amorim Cork ordered:

  • Illuminated light column - 43 inches tall (110 cm) with a 12-inch (30 cm) square base.
  • Custom edge-to-edge graphics - Featuring the logo and technology icons alternating on all four sides.
  • Rechargeable built-in battery with at least an 8-hour runtime - Covers full event days, with no trip hazard power cables.
  • Remote control with 16 color options - Allows instant color changes to match event themes or brand colors.
  • Durable PE plastic construction - Single solid mold design, not glued acrylic sheets that can crack or break.
  • Free shipping - Included within the United States.
  • Express production also available - We can deliver directly to your venue in 48 hours.