Case Study

Custom Branded Centerpieces for Swayable

The Challenge

Swayable was getting ready for an event in April. They wanted something eye-catching to showcase their brand, but here's the thing - everybody's trying to stand out at these events.

Traditional pull-up banners and printed signs? Forget about it. People walk right past them. The marketing team needed displays that would actually stop people in their tracks while still looking professional.

Why Lightboxes?

Our illuminated displays turned out to be exactly what they were looking for. Unlike flat, boring signs that people walk right past, these 3D lightboxes catch your eye from across the room.

Here's what made them perfect for Swayable's needs:

  • Visible even when the lighting gets dim during evening events
  • No cords to trip over, so they could place them wherever made sense
  • Built tough enough to survive being packed up and moved around
  • Remote control meant they could switch colors to match their branding
  • Mix of seating cubes and decorative spheres created a space people actually wanted to hang out in

From Order to Setup

We sent over mockups showing how their logo would look on different products, and the Swayable team went with two cube stools and two spheres for their tables. Pretty straightforward choice.

Once they placed the order, we had everything ready in about a week. Shipped it right to them, no assembly required - just unpack and turn on.

For a team that hadn't done this kind of display before, that was exactly what they needed. No instruction manuals, no tools, no stress about whether they'd set it up right.

The Impact

Talk about night and day difference! These displays made Swayable's space impossible to miss among all the other booths. People were actually stopping to check them out instead of walking by like they do with regular banners.

The evening part of the event was where they really paid off. The team could change up the colors with the remote - flip between their brand colors, try something bold to grab attention, or just let them cycle through different modes.

Having actual seating that doubled as displays was genius. People would sit down, check their phones, and the whole time they're looking right at the Swayable logo. Way more effective than hoping someone glances at a poster.

Standing Out From the Crowd

While everyone else had the same old pull-up banners and foam boards, Swayable's booth actually looked different. People were taking pictures of the setup and posting them on Instagram, which you definitely don't see with regular signage.

The glowing displays just had this modern vibe that made their brand seem more innovative than the competition. Those Instagram posts ended up giving them way more exposure than just the folks who walked by their booth.

Tips for Your Event

  • Use multi-purpose brand elements – items that provide seating while also promoting your brand
  • Add lighting to stand out in busy venues where getting noticed is tough
  • Invest in reusable displays that work across multiple events and settings
  • Go cordless for easy setup and flexible placement without cables
  • Choose adjustable colors to match your brand or adapt to different venues or event color schemes

Product Details

  • Two 20-inch (50 cm) cube stools - rechargeable with 2 logos alternating on 4 sides 
  • Two 8-inch (20 cm) spheres - rechargeable with logo on 2 sides
  • Delivered to a location in Brooklyn, NY
  • Features:
    • 8-hour rechargeable battery to glow all night
    • Remote with 16 color options and 4 color change modes
    • Durable, shatterproof construction
    • Rounded edges for an impressive, premium look and feel
    • Lifetime guarantee for peace of mind

Got an event coming up? Let's talk about how illuminated displays could help you stand out.