Custom Branded Centerpieces for Swayable

The Challenge

Swayable was getting ready for an event in April. They wanted something eye-catching to showcase their brand, but here's the thing - everybody's trying to stand out at these events.

Traditional pull-up banners and printed signs? Forget about it. People walk right past them. The marketing team needed displays that would actually stop people in their tracks while still looking professional.

Why Lightboxes?

Our illuminated displays turned out to be exactly what they were looking for. Unlike flat, boring signs that people walk right past, these 3D lightboxes catch your eye from across the room.

Here's what made them perfect for Swayable's needs:

• Visible even when the lighting gets dim during evening events
• No cords to trip over, so they could place them wherever made sense
• Built tough enough to survive being packed up and moved around
• Remote control meant they could switch colors to match their branding
• Mix of seating cubes and decorative spheres created a space people actually wanted to hang out in

From Order to Setup

We sent over mockups showing how their logo would look on different products, and the Swayable team went with two cube stools and two spheres for their tables. Pretty straightforward choice.

Once they placed the order, we had everything ready in about a week. Shipped it right to them, no assembly required - just unpack and turn on.

For a team that hadn't done this kind of display before, that was exactly what they needed. No instruction manuals, no tools, no stress about whether they'd set it up right.

The Impact

Talk about night and day difference! These displays made Swayable's space impossible to miss among all the other booths. People were actually stopping to check them out instead of walking by like they do with regular banners.

The evening part of the event was where they really paid off. The team could change up the colors with the remote - flip between their brand colors, try something bold to grab attention, or just let them cycle through different modes.

Having actual seating that doubled as displays was genius. People would sit down, check their phones, and the whole time they're looking right at the Swayable logo. Way more effective than hoping someone glances at a poster.

Standing Out From the Crowd

While everyone else had the same old pull-up banners and foam boards, Swayable's booth actually looked different. People were taking pictures of the setup and posting them on Instagram, which you definitely don't see with regular signage.

The glowing displays just had this modern vibe that made their brand seem more innovative than the competition. Those Instagram posts ended up giving them way more exposure than just the folks who walked by their booth.

Tips for Your Event

• Use multi-purpose brand elements – items that provide seating while also promoting your brand
• Add lighting to stand out in busy venues where getting noticed is tough
• Invest in reusable displays that work across multiple events and settings
• Go cordless for easy setup and flexible placement without cables
• Choose adjustable colors to match your brand or adapt to different venues or event color schemes

Product Details

• Two 20-inch (50 cm) cube stools - rechargeable with 2 logos alternating on 4 sides 
• Two 8-inch (20 cm) spheres - rechargeable with logo on 2 sides
• Delivered to a location in Brooklyn, NY
• Features:
  • 8-hour rechargeable battery to glow all night
  • Remote with 16 color options and 4 color change modes
  • Durable, shatterproof construction
  • Rounded edges for an impressive, premium look and feel
  • Lifetime guarantee for peace of mind

Got an event coming up? Let's talk about how illuminated displays could help you stand out.

FAQ

What types of business events work best with illuminated displays?

These work exceptionally well for trade shows, business conferences, networking events, and industry exhibitions where you're competing for attention with dozens or hundreds of other exhibitors. Just like Swayable's event in this case study, they're perfect when you need to break through the visual noise of identical pull-up banners and printed signs that people walk right past. Professional conferences, B2B showcases, and corporate networking events especially benefit because the displays look sophisticated while actually stopping people in their tracks.

Why do traditional banners and signs fail to get attention at business events?

Most business events are filled with identical setups - pull-up banners, foam boards, and printed signs that all blur together into background noise. People develop banner blindness at these events and walk right past even well-designed traditional signage. The 3D illuminated design naturally breaks through this visual monotony and gives people something genuinely different to notice and engage with.

How do these help when everyone's trying to stand out at the same event?

While your competitors are using the same old signage solutions, illuminated displays make your booth genuinely different and memorable. The lighting draws attention from across the room, even in crowded exhibition halls. People naturally gravitate toward light sources, so your booth becomes a natural stopping point rather than just another display they walk past while heading somewhere else.

What makes these more effective than hoping people notice traditional signage?

The multi-purpose seating aspect creates natural interaction opportunities where people spend extended time with your branding. When someone sits on a cube stool to check their phone or take a break, they're engaging with your logo for several minutes rather than the split-second glance you get with wall-mounted signs. This extended exposure creates much stronger brand recall than traditional passive signage.

How do illuminated displays compare to standard trade show booth setups?

Traditional booth setups rely on people actively choosing to stop and look at your materials. Illuminated displays work the opposite way - they naturally draw people over without requiring active decision-making. They're also significantly more Instagram-worthy, which extends your marketing reach beyond just the people who physically attend your event. The professional appearance elevates your entire booth presence compared to standard exhibition materials.

Is the investment worth it when competing at crowded business events?

For businesses where lead generation and brand recognition at events directly impact sales, the attention-getting power can be business-critical. The displays often pay for themselves after just one or two events when you consider the increased foot traffic and lead quality they generate. The lifetime guarantee and reusable nature mean they're a long-term investment in your event marketing rather than a recurring expense like printed materials.

What's the real impact on social media exposure and brand visibility?

People actually take photos of illuminated booth setups and share them on LinkedIn, Instagram, and other social platforms - something that rarely happens with traditional business event displays. This organic social sharing extends your marketing reach far beyond the actual event attendees and positions your brand as innovative compared to competitors using standard setups.

How far ahead do I need to order for upcoming business events?

We can typically produce and deliver custom illuminated displays within about a week, just like the Swayable order in this case study. This rapid turnaround accommodates the often short lead times that business event planning requires, especially when you're making last-minute decisions about booth upgrades or trying new marketing approaches for important industry conferences.

What should I consider when choosing sizes and combinations for my booth space?

The mix of cube stools and decorative spheres, like Swayable chose, creates visual variety while serving different functions. Cubes provide practical seating that keeps people in your space longer, while spheres work well as table accents or conversation starters. Consider your booth size and traffic flow - you want enough seating to accommodate prospects but not so much that it crowds your space or blocks interaction opportunities.

How do these work for teams who haven't used illuminated displays before?

Setup is completely straightforward - just unpack and turn on. No assembly, no tools, no instruction manuals, and no technical coordination required. This simplicity is crucial for busy professionals who are already juggling multiple event logistics. The remote control operation is intuitive, so anyone on your team can adjust colors or lighting modes throughout the event without technical expertise.

Where should I position these in my booth for maximum impact?

Place cube stools in areas where you want people to linger - near your main presentation area or conversation zones where you'll be engaging with prospects. Position decorative spheres on tables or registration areas where they'll be visible from multiple angles. The wireless operation gives you complete flexibility to arrange them based on foot traffic patterns and conversation flow throughout your booth space.

How do I adapt the lighting throughout different phases of business events?

Use the remote control to match your branding during daytime networking, then switch to more attention-grabbing colors during busy evening reception hours when competition for attention intensifies. Many exhibitors find that changing colors periodically throughout the day helps re-attract people who may have walked by earlier, giving you multiple opportunities to engage the same prospects.

What about evening events where lighting conditions change?

This is where illuminated displays really shine compared to traditional signage. As venue lighting dims during evening networking sessions, your displays actually become more visible and attractive rather than harder to see. The 8-hour battery life easily covers full-day conferences plus evening receptions, ensuring your brand stays prominent during the most valuable networking hours.

How do I handle transport and setup across multiple business events?

The durable construction handles regular transport between events exceptionally well, and the shatterproof design means they can handle the inevitable bumps and movement that come with frequent event participation. They're designed to be part of your permanent event kit rather than single-use materials, making them perfect for businesses that exhibit regularly at industry conferences.

What about storage between events and long-term durability?

The rounded design stacks efficiently for storage, and the PE plastic construction maintains its appearance even with regular use. Many businesses find these displays become signature elements of their event presence that prospects specifically remember from previous conferences. The lifetime guarantee means they're truly a long-term investment in your event marketing capabilities.

How do I get started with illuminated displays for my next business event?

Just like the Swayable team in this case study, start by considering what combination of sizes and shapes will work best for your booth space and goals. Fill out our online inquiry form with your logo and event requirements, and we'll provide mockups showing exactly how your branding will look on different display options. The whole process takes just a few minutes to get started, and you'll have professional mockups to help you visualize your upgraded booth presence before committing to production.