How KX Branded Multiple Events Easily

The Challenge

KX needed some versatile branding elements for their "Sales Kick-off" that could be repurposed for trade shows and internal events in the future. Their event management team specifically needed functional display solutions that would create a consistent brand presence across different events and shows while reducing the need for more traditional single-use printed display materials.

Why Lightboxes?

The KX event team chose illuminated displays because they provide visual impact in any environment, anywhere from dimly lit evening receptions to brightly lit exhibition halls. The multiple sides allowed them to showcase both their company name and campaign slogan "Survival of the Fastest" on the same displays.

Here's a demonstration of the 43-inch (110cm) illuminated columns and 16-inch (40cm) cubes in action. Showing the vivid color options from the internal light and the huge brand visibility, you only get with our lightboxes.

Key advantages included:

• Great portability with the rechargeable 8-hour battery life - no hunting for outlets or dealing with messy cables. Place them wherever you want.
• Consistent branding across every event - long lasting.
• Mix-and-match sizing options to create visual interest at different heights.
• 16 color options to choose from for maximum flexibility.
• Durability for frequent transport between venues and long-term use.

From Concept to Reality

After discovering our displays through LinkedIn, KX's event manager attended a free Zoom consultation to explore different shapes and sizes. This demonstration helped to determine the ideal combination of columns and cubes to create a complete event environment.

The collaborative design process included mockups showing the KX logo in different display formats and various styles, which proved essential for securing internal approvals. The procurement team appreciated the ability to use various payment methods. We are able to supply formal quotes and PO documentation to satisfy all of your corporate requirements.

The Impact

The illuminated display strategy transformed KX's event presence with coordinated branding elements that worked perfectly together to create a unified environment. The setup included 6-inch (15 cm) spheres for tabletops, 16-inch (40 cm) seating cubes that double as fully functional furniture, and 43-inch (110 cm) columns providing great visibility from across crowded spaces.

These lightboxes made such a great impression at their domestic events that the events team ordered additional units for use with their international operations. The versatile nature of these displays meant they could be easily reused across different events, maximizing the company's investment and adding real long-term value.

Standing Out

While their competitors all rely on traditional printed displays, KX's illuminated lit elements created an immediate visual impression even in crowded trade shows. The glowing lightboxes showed off their innovation and technological sophistication, which aligns perfectly with their position as a forward-thinking tech company.

The ability to alternate between their company logo and campaign slogan, "Survival of the Fastest" maintained the consistency across all display formats, creating a cohesive brand narrative throughout their event space.

Tips for Your Events

• Create visual interest by combining different shapes and sizes of illuminated displays.
• Position taller elements at booth perimeters and shorter elements at meeting points.
• Arrange some illuminated elements to naturally guide visitors through your event space.
• Use your illuminated displays to define functional areas within larger booth spaces.
• Consider how displays will be reused at future events when selecting sizes and designs.

Product Details

• 6-inch (15 cm) illuminated spheres - perfect for tabletop placement in meeting or reception areas.
• 16-inch (40 cm) cube seating - completely functional furniture that doubles as an eye-catching, branded display.
• 43-inch (110 cm) light columns - create great long-distance visibility with alternating logo designs.
• All units feature a rechargeable 8-hour battery - no outlets required or any messy cables to deal with.
• Remote-controlled with 16 color options to match different event environments or color schemes.

FAQ

What types of corporate event series work best with versatile illuminated displays?

These work exceptionally well for sales kick-offs, annual conferences, trade show circuits, and recurring corporate events where consistent branding across multiple occasions is crucial. Just like KX's event series in this case study, they're perfect when you need displays that work equally well for internal team meetings and external trade shows. Corporate roadshows, quarterly meetings, and international event expansions especially benefit because the same displays create professional consistency regardless of venue type or geographic location.

How do these reduce dependence on single-use printed display materials?

Traditional corporate events rely heavily on printed banners, posters, and signage that get discarded after each event, creating recurring costs and waste. Illuminated displays serve multiple functions across numerous events while maintaining professional appearance and brand consistency. The ability to alternate messaging on different sides means you can showcase both company branding and specific campaign slogans like "Survival of the Fastest" without requiring separate printed materials for each message.

Why does having multiple display sides matter for comprehensive brand messaging?

Corporate events often need to communicate both core company identity and specific campaign messages simultaneously. Multiple display sides allow you to feature your company logo on some faces and campaign slogans on others, creating comprehensive brand storytelling throughout your event space. This approach ensures both immediate brand recognition and deeper message reinforcement without cluttering individual displays or requiring separate signage for different messaging priorities.

How do mix-and-match sizing options create more effective event environments?

Different event areas serve different functions and require appropriate scale solutions. Small spheres work perfectly for intimate tabletop conversations, medium cubes provide functional seating during longer interactions, and tall columns create visibility across crowded trade show floors. This variety lets you create cohesive branded environments that work at multiple engagement levels while maintaining visual interest through varied heights and shapes.

How do these displays adapt from sales kick-offs to external trade shows?

Sales kick-offs typically require energetic, team-focused messaging in hotel conference rooms, while trade shows need professional client-facing presentations in exhibition halls. The same displays work for both by adjusting colors, positioning, and messaging emphasis. Internal events might emphasize campaign slogans and team motivation, while external events focus on corporate branding and professional credibility - all using the same versatile display investment.

What's the value of free consultations for corporate event planning teams?

Corporate procurement often requires thorough evaluation and internal approvals before major event investments. Free consultations, like the Zoom demonstration KX attended, allow event managers to explore options, see actual displays in action, and develop comprehensive proposals for internal stakeholders. This process helps secure approvals by providing clear visualization of how displays will enhance corporate event presence and return on investment.

How do illuminated displays help secure internal corporate approvals?

Corporate decision-makers often need clear justification for event expenditures beyond traditional printed materials. Professional mockups showing actual corporate logos on different display formats provide a concrete visualization for executives and procurement teams. The ability to demonstrate versatility across multiple event types, plus formal quotes and purchase order documentation, satisfies corporate requirements while showing clear long-term value compared to recurring printing costs.

How quickly can you scale from domestic success to international operations?

Many companies discover that successful domestic event displays create demand for international consistency, just like KX's expansion in this case study. Once you've proven the effectiveness domestically, international scaling becomes straightforward since the same displays work in any venue worldwide. The durable construction handles international shipping, and the battery operation eliminates electrical compatibility concerns across different countries and venue types.

What makes these particularly effective for technology companies and forward-thinking brands?

Tech companies need event presence that reflects their innovation and technological sophistication, especially when competing with companies using traditional printed displays. Illuminated displays naturally communicate modernity and forward-thinking approaches, which align perfectly with technology sector brand positioning. The visual impact demonstrates that your company invests in quality presentation and stays current with professional trends that matter to tech-savvy clients and partners.

How do I plan display combinations for maximum visual impact?

Effective corporate event environments use varied heights and shapes to create visual interest while maintaining brand consistency. Position tall columns at booth perimeters and entrance areas for maximum visibility, place medium cubes in meeting and seating areas for functional interaction, and use small spheres for intimate tabletop conversations. This layered approach guides visitors through your space while providing multiple branded touchpoints throughout their entire experience.

What corporate procurement processes do you accommodate?

Corporate purchasing often requires specific documentation, payment methods, and approval workflows that differ from typical event vendor processes. We provide formal quotes, purchase order accommodation, and corporate payment options that satisfy procurement department requirements. This includes detailed specifications, delivery timelines, and professional documentation that helps event managers navigate internal approval processes and budget justification requirements.

How do I justify long-term investment value to corporate leadership?

Corporate executives typically evaluate event expenditures based on cost-per-use and long-term value rather than single-event costs. These displays provide years of use across numerous events, trade shows, and corporate functions while maintaining professional appearance and brand consistency. The elimination of recurring printing costs, plus enhanced professional presentation that supports business development goals, often justifies the investment after just a few major events.

Where should I position different sizes for optimal corporate event flow?

Corporate events require strategic positioning that supports business objectives while maintaining a professional atmosphere. Place columns at booth edges and main pathways for maximum brand visibility during high-traffic periods. Position cubes in conversation areas where clients and team members will spend extended time during detailed discussions. Use spheres on registration tables, meeting tables, and reception areas where they'll be visible during close-range business interactions and networking opportunities.

How do I coordinate lighting and colors across different corporate event types?

Different corporate occasions require different atmospheric approaches while maintaining brand consistency. Use steady corporate colors for formal presentations and client meetings to reinforce professional credibility. Switch to more dynamic options during team motivation sessions or sales kick-offs to create energy and enthusiasm. The remote control flexibility allows instant adaptation to match event goals while ensuring brand colors remain consistent across all corporate touchpoints.

How do I get started with multi-event corporate branding solutions?

Just like KX's event management team in this case study, start by considering your complete event calendar and how consistent branding could enhance your corporate presence across different occasions. Take advantage of free consultations to explore sizing combinations and see displays in action before making investment decisions. Fill out our online inquiry form with your corporate branding requirements and upcoming event schedule, and we'll provide comprehensive mockups showing how versatile illuminated displays can transform your entire corporate event program while delivering long-term value across multiple venues and occasions.