How KX Branded Multiple Events Easily

The Challenge

KX needed some versatile branding elements for their "Sales Kick-off" that could be repurposed for trade shows and internal events in the future. Their event management team specifically needed functional display solutions that would create a consistent brand presence across different events and shows while reducing the need for more traditional single-use printed display materials.

Why Light Boxes?

The KX event team chose illuminated displays because they provide visual impact in any environment, anywhere from dimly lit evening receptions to brightly lit exhibition halls. The multiple sides allowed them to showcase both their company name and campaign slogan "Survival of the Fastest" on the same displays.

Here's a demonstration of the 43-inch (110cm) illuminated columns and 16-inch (40cm) cubes in action. Showing the vivid color options from the internal light and the huge brand visibility, you only get with our lightboxes.

Key advantages included:

• Great portability with the rechargeable 8-hour battery life - no hunting for outlets or dealing with messy cables. Place them wherever you want.
• Consistent branding across every event - long lasting.
• Mix-and-match sizing options to create visual interest at different heights.
• 16 color options to choose from for maximum flexibility.
• Durability for frequent transport between venues and long-term use.

From Concept to Reality

After discovering our displays through LinkedIn, KX's event manager attended a free Zoom consultation to explore different shapes and sizes. This demonstration helped to determine the ideal combination of columns and cubes to create a complete event environment.

The collaborative design process included mockups showing the KX logo in different display formats and various styles, which proved essential for securing internal approvals. The procurement team appreciated the ability to use various payment methods. We are able to supply formal quotes and PO documentation to satisfy all of your corporate requirements.

The Impact

The illuminated display strategy transformed KX's event presence with coordinated branding elements that worked perfectly together to create a unified environment. The setup included 6-inch (15 cm) spheres for tabletops, 16-inch (40 cm) seating cubes that double as fully functional furniture, and 43-inch (110 cm) columns providing great visibility from across crowded spaces.

These lightboxes made such a great impression at their domestic events that the events team ordered additional units for use with their international operations. The versatile nature of these displays meant they could be easily reused across different events, maximizing the company's investment and adding real long-term value.

Standing Out

While their competitors all rely on traditional printed displays, KX's illuminated lit elements created an immediate visual impression even in crowded trade shows. The glowing lightboxes showed off their innovation and technological sophistication, which aligns perfectly with their position as a forward-thinking tech company.

The ability to alternate between their company logo and campaign slogan, "Survival of the Fastest" maintained the consistency across all display formats, creating a cohesive brand narrative throughout their event space.

Tips for Your Events

• Create visual interest by combining different shapes and sizes of illuminated displays.
• Position taller signs at booth perimeters and shorter elements at meeting points.
• Arrange some illuminated signs to naturally guide visitors through your event space.
• Use your illuminated displays to define functional areas within larger booth spaces.
• Consider how displays will be reused at future events when selecting sizes and designs.

Product Details

PK Green produces illuminated signs and displays in many different shapes and sizes (including cubes, spheres, columns, ice buckets, table centerpieces and more).

Here's what KX ordered for their events:

• 6-inch (15 cm) illuminated spheres - perfect for tabletop placement in meeting or reception areas.
• 16-inch (40 cm) cube seating - completely functional furniture that doubles as an eye-catching, branded display.
• 43-inch (110 cm) light columns - create great long-distance visibility with alternating logo designs.
• All units feature a rechargeable 8-hour battery - no outlets required or any messy cables to deal with.
• Remote-controlled with 16 color options to match different event environments or color schemes.

FAQ

What types of corporate event series work best with versatile illuminated displays?

These work exceptionally well for sales kick-offs, annual conferences, trade show circuits, and recurring corporate events where consistent branding across multiple occasions is crucial. Just like KX's event series in this case study, they're perfect when you need displays that work equally well for internal team meetings and external trade shows.

How do these reduce dependence on single-use printed display materials?

Traditional corporate events rely heavily on printed banners, posters, and signage that get discarded after each event, creating recurring costs and waste. Illuminated displays serve multiple functions across numerous events while maintaining professional appearance and brand consistency. The ability to alternate messaging on different sides means you can showcase both company branding and specific campaign slogans like "Survival of the Fastest" without requiring separate printed materials for each message.

What makes these particularly effective for technology companies and forward-thinking brands?

Tech companies need event presence that reflects their innovation and technological sophistication, especially when competing with companies using traditional printed displays. Illuminated displays naturally communicate modernity and forward-thinking approaches, which align perfectly with technology sector brand positioning. The visual impact demonstrates that your company invests in quality presentation and stays current with professional trends that matter to tech-savvy clients and partners.

How do I plan display combinations for maximum visual impact?

Effective corporate event environments use varied heights and shapes to create visual interest while maintaining brand consistency. Position tall columns at booth perimeters and entrance areas for maximum visibility, place medium cubes in meeting and seating areas for functional interaction, and use small spheres for intimate tabletop conversations. This layered approach guides visitors through your space while providing multiple branded touchpoints throughout their entire experience.

What corporate procurement processes do you accommodate?

Corporate purchasing often requires specific documentation, payment methods, and approval workflows that differ from typical event vendor processes. We provide formal quotes, purchase order accommodation, and corporate payment options that satisfy procurement department requirements. This includes detailed specifications, delivery timelines, and professional documentation that helps event managers navigate internal approval processes and budget justification requirements.

How do I justify long-term investment value to corporate leadership?

Corporate executives typically evaluate event expenditures based on cost-per-use and long-term value rather than single-event costs. These displays provide years of use across numerous events, trade shows, and corporate functions while maintaining professional appearance and brand consistency. The elimination of recurring printing costs, plus enhanced professional presentation that supports business development goals, often justifies the investment after just a few major events.

Where should I position different sizes for optimal corporate event flow?

Corporate events require strategic positioning that supports business objectives while maintaining a professional atmosphere. Place columns at booth edges and main pathways for maximum brand visibility during high-traffic periods. Position cubes in conversation areas where clients and team members will spend extended time during detailed discussions. Use spheres on registration tables, meeting tables, and reception areas where they'll be visible during close-range business interactions and networking opportunities.