Case Study

Elevating Corporate Displays for Allianz Insurance

The Challenge

Allianz Insurance's events team wanted to enhance their presence at corporate trade shows. With an upcoming event, they needed distinctive branding elements that would make their booth stand out in a very crowded convention hall, full of very similar-looking insurance and financial service company displays.

Why Illuminated Displays?

The event team selected our illuminated lightboxes because they provide a unique and instant visual recognition in busy exhibition spaces. The cordless operation allowed them to position branding elements precisely where needed without being limited by outlet locations or messy cable trip hazards.

Here's a demonstration of the 6-inch (15 cm) illuminated cubes in action, showing the vibrant color options and brand visibility:

Key advantages included:

  • Complete freedom of placement with the 8-hour battery life
  • Virtually indestructible construction for trade show durability and long-term usage
  • 16 color options to coordinate with the corporate branding and options for adding extra visual interest
  • Multiple size options for creating interesting visual displays

From Concept to Reality

After finding our displays through an online search, the Allianz team took advantage of our free mockups, showing their logo on different display formats. These visuals helped them to quickly decide on a good mix of table cubes and larger statement pieces for their exhibition space.

With their specific event deadline approaching, we worked hard to deliver their complete order ahead of their event. This gave them plenty of time to plan and to integrate the lights into their booth. The products arrived ready to use, with no assembly required, allowing their team to focus on other preparation tasks.

The Impact

The illuminated displays really helped to transform Allianz's booth presence with our glowing brand elements at multiple heights and viewing angles. The combination of small 6-inch (15 cm) table cubes, substantial 24-inch (60 cm) seating cubes, and 43-inch (110 cm) light columns created a cohesive branded environment.

The immediate result was enthusiastic internal feedback, with the event manager reporting that "They were amazing! Everyone loved them!" The displays helped to create consistent branded areas while maintaining Allianz's professional corporate image.

Standing Out

While competitors used standard trade show printed display materials, Allianz's illuminated displays immediately communicated innovation and technological sophistication, perfectly aligned with their forward-thinking brand position.

The different size and shape lightboxes allowed their booth to capture attention, both close-up and at a distance, ensuring their brand presence extended beyond their immediate booth area to draw in visitors from throughout the event.

Tips for Your Events

  • Use multiple different-sized elements to create visual interest and enhance booth dimensions at trade shows.
  • Position illuminated displays where your visitors are most likely to look. Easy when you don't have cables to worry about.
  • Match your brand's colors using the remote control for seamless identity
  • Create product demonstration stations with surrounding illuminated brand elements
  • Place smaller lightboxes on tables to maintain brand presence during discussions or corporate events

What Allianz Ordered

PK Green offers custom displays in a range of shapes and sizes, including cubes, spheres, columns, ice buckets, and table centerpieces.

For their event, Allianz ordered the following:

  • 6-inch (15 cm) illuminated cubes - perfect for tabletop use.
  • 24-inch (60 cm) cube seating - practical and extremely eye-catching
  • 43-inch (110 cm) light towers - Improves brand visibility and works well for taller logos and designs
  • All units feature rechargeable, 8-hour battery operation - no outlets or messy cables needed
  • Remote-controlled with 16 color options to match corporate identity standards or to draw attention when needed.

FAQ

What types of corporate trade shows work best with illuminated display systems?

These work exceptionally well for insurance industry conferences, financial services exhibitions, professional service trade shows, and B2B corporate events where standing out among similar-looking competitors is crucial. Just like the Allianz Insurance event in this case study, they're perfect when you're competing with dozens of other companies using identical pull-up banners and standard booth materials.

Why does having multiple size options matter for comprehensive booth design?

Different booth areas serve different functions and require different scale solutions. Small 6-inch cubes work perfectly on tables during client consultations, medium 24-inch seating cubes provide functional furniture that doubles as branding, and tall 43-inch columns create visibility from across large convention halls. This variety lets you create a cohesive branded environment that works at multiple engagement levels - from distant attraction to intimate conversation.

How do illuminated displays help capture attention in crowded convention halls?

Professional service trade shows often feature rows of nearly identical booths with similar messaging and standard materials. Illuminated displays immediately break through this visual monotony and create natural stopping points that draw people over for closer examination. The multi-level visibility ensures your brand presence extends beyond your immediate booth space, attracting visitors from throughout the convention floor.

How do these displays compare to traditional corporate trade show materials for ROI?

Traditional trade show materials like printed banners and poster boards are single-use expenses that need replacement for each event. Illuminated displays are permanent investments that work across multiple shows while creating significantly higher booth traffic and lead generation. Many professional service companies find they recover the investment after just 2-3 major trade shows through increased qualified leads and enhanced brand recognition.

What's the impact on booth traffic and lead generation quality?

The distinctive appearance naturally draws people to your booth who might otherwise walk past standard corporate displays. More importantly, visitors who are attracted by innovative presentation materials tend to be decision-makers who appreciate forward-thinking approaches - exactly the type of prospects professional service companies want to engage. The displays also create natural conversation starters that make lead qualification easier.

How do I plan the right mix of sizes for effective booth layout?

Consider your booth's functional zones - reception areas benefit from tall columns for visibility, meeting spaces work well with seating cubes for client consultations, and presentation areas need table cubes for material displays. The Allianz combination of 6-inch, 24-inch, and 43-inch elements created comprehensive coverage at multiple sight lines. We can help you plan the optimal mix based on your specific booth size and objectives.

How do I manage setup logistics at large convention centers?

Convention center setup often involves tight timeframes, limited power access, and coordination with multiple vendors. The no-assembly, cordless design eliminates most logistical complications - just unpack, position, and activate. This simplicity is crucial when you're coordinating with booth construction, technology installation, and other trade show logistics within compressed setup windows.