Case Study

Elevating Corporate Displays for Allianz Insurance

The Challenge

Allianz Insurance's events team wanted to enhance their presence at corporate trade shows. With an upcoming event, they needed distinctive branding elements that would make their booth stand out in a very crowded convention hall, full of very similar-looking insurance and financial service company displays.

Why Lightboxes?

The event team selected our illuminated lightboxes because they provide a unique and instant visual recognition in busy exhibition spaces. The cordless operation allowed them to position branding elements precisely where needed without being limited by outlet locations or messy cable trip hazards.

Here's a demonstration of the 6-inch (15 cm) illuminated cubes in action, showing the vibrant color options and brand visibility:

Key advantages included:

  • Complete freedom of placement with the 8-hour battery life
  • Virtually indestructible construction for trade show durability and long-term usage
  • 16 color options to coordinate with the corporate branding and options for adding extra visual interest
  • Multiple size options for creating interesting visual displays

From Concept to Reality

After finding our displays through an online search, the Allianz team took advantage of our free mockups, showing their logo on different display formats. These visuals helped them to quickly decide on a good mix of table cubes and larger statement pieces for their exhibition space.

With their specific event deadline approaching, we worked hard to deliver their complete order ahead of their event. This gave them plenty of time to plan and to integrate the lights into their booth. The products arrived ready to use, with no assembly required, allowing their team to focus on other preparation tasks.

The Impact

The illuminated displays really helped to transform Allianz's booth presence with our glowing brand elements at multiple heights and viewing angles. The combination of small 6-inch (15 cm) table cubes, substantial 24-inch (60 cm) seating cubes, and 43-inch (110 cm) light columns created a cohesive branded environment.

The immediate result was enthusiastic internal feedback, with the event manager reporting that "They were amazing! Everyone loved them!" The displays helped to create consistent branded areas while maintaining Allianz's professional corporate image.

Standing Out

While competitors used standard trade show printed display materials, Allianz's illuminated elements immediately communicated innovation and technological sophistication, perfectly aligned with their forward-thinking brand position.

The different size and shape lightboxes allowed their booth to capture attention, both close-up and at a distance, ensuring their brand presence extended beyond their immediate booth area to draw in visitors from throughout the event.

Tips for Your Events

  • Use multiple different-sized elements to create visual interest and enhance booth dimensions at trade shows.
  • Position illuminated displays where your visitors are most likely to look. Easy when you don't have cables to worry about.
  • Match your brand's exact colors using the remote control for seamless identity
  • Create product demonstration stations with surrounding illuminated brand elements
  • Place smaller lightboxes on tables to maintain brand presence during discussions or corporate events

Product Details

  • 6-inch (15 cm) illuminated cubes with logo on five sides - perfect for tabletop use.
  • 24-inch (60 cm) cube seating with integrated illumination - practical and extremely eye-catching
  • 43-inch (110 cm) light columns - Improves brand visibility and works well for taller logos and designs
  • All units feature rechargeable, 8-hour battery operation - no outlets or messy cables needed
  • Remote-controlled with 16 color options to match corporate identity standards or to draw attention when needed.