Case Study

Elevating a Conference with Custom Illuminated Displays

The Challenge

When TACTE's event manager was planning their annual conference, they ran into a bit of a problem with the ballroom setup. The main stage had these fairly narrow tables, which meant traditional signage wasn't really going to work well in the space. They wanted something that would look polished and professional whilst showing off their logo, but they also needed to make sure it would actually fit on the narrow tables. And with a tight deadline coming up, they needed a solution that would arrive on time and work with the setup they had.

Why Illuminated Signage?

PK Green's custom branded signage turned out to be a really good fit for what they needed. Because they're rechargeable, there wouldn't be any outlets to worry about on stage, and the variety of shapes meant they could find options that would actually work on those skinnier tables. The remote control feature was particularly useful too, because it would let them adjust the colors throughout the event if they wanted to match different presentations or sessions.

Here's what made PK Green USA's displays a good choice for them:

  • Custom logo printing - The logo would show up clearly from across the ballroom, which is important when you're trying to maintain brand visibility in a large space
  • 8-hour battery life - That meant no cords running across the stage, which makes setup a lot simpler and keeps things looking clean
  • Multiple shape options - Having different shapes to choose from really helped them find the right fit for their limited table space
  • Professional appearance - The displays would give their organization's setup a more polished look than traditional signage
  • Quick mockup process - Being able to see exactly how the logo would look before ordering made the decision quite a bit easier

From Concept to Reality

The event manager came across PK Green online and filled out a quick inquiry form to get the process started. Within just a few hours, they received detailed mockups that showed exactly how their logo would look on the different light shapes and colors. That visual confirmation made it quite a bit easier to make a decision, because they could actually see what they'd be getting.

Our team helped them work through the sizing considerations for the ballroom, which turned out to be really helpful. Because it was a large space with narrow stage tables, they ended up going with a mix: two waterdrop-shaped lamps and one sphere. The waterdrops would work well on the narrow tables whilst still being tall enough that people could see them from the back of the room. Production took about a week, and everything arrived with plenty of time to spare before their event.

The Impact

The displays would create these really effective focal points on stage that attendees could spot right away when they walked into the ballroom. And because the logo would be glowing throughout the conference, it would help keep TACTE's brand visible and present without actually taking up a lot of valuable table space. The cordless design was particularly useful because it meant the stage could stay looking clean and professional, with no cables to trip over or try to hide.

The color-changing feature offered quite a bit of flexibility for how they could use the displays. If they wanted to, they could match the lighting to different presentation topics, or maybe switch to softer colors during networking breaks when they wanted a different atmosphere.

Standing Out

Professional conferences can start to blend together after a while, but illuminated displays offer a way to create a look that attendees would actually remember. More and more educational and professional organizations are using creative lighting to stand out at their events these days, and this approach would let them join that trend while still staying true to their brand. The displays would communicate to attendees that they take their professional image seriously, which is the kind of impression that matters at these industry events.

Takeaway Tips for Your Event

If you're planning something similar for your organization, here are some things that worked well in this situation:

  • Get mockups first - It's worth taking the time to see your logo on the actual product before you order, because it really does remove a lot of the guesswork
  • Mix shapes strategically - If you combine taller pieces like waterdrops with spheres, you can create some nice visual interest on stage
  • Think about viewing distance - When you're working with a big ballroom, you need displays that people can actually see from the back rows
  • Measure your tables - Knowing the exact table depth beforehand really helped them pick shapes that wouldn't crowd the space or look awkward
  • Consider the full event flow - Being able to change colors throughout the day is quite useful if you want to keep things feeling fresh

What They Ordered

While PK Green makes custom displays in a variety of shapes and sizes, here's what Tacte ended up ordering for their conference:

  • Two 15-inch (37 cm) waterdrop lamps - These are a good height for stage visibility without being too big for narrow tables, and the logo gets printed on two sides, so it's visible from different angles
  • One 8-inch (20 cm) sphere - This is a fairly compact design that works well for table placement, and the custom logo would be visible from multiple angles because of the sphere's shape
  • Rechargeable batteries - The 8-hour runtime meant they wouldn't have to worry about cord management on stage, which is really helpful when you're trying to keep things looking clean
  • Remote control - With 16 different color options, they could adjust the atmosphere throughout the event if they wanted to
  • Free shipping - We offer free shipping within the US, which helped keep the overall costs down
  • Standard production - It took 7 working days for the customization work, and then another 2-3 days for delivery (express production was also available, but Tacte didn't require it)