Illuminated Event Displays for Dell & NVIDIA

In the tech world, you need something that catches the eye to make your brand stand out at events. A marketing agency came to us when they needed a branded display for Dell and NVIDIA for an upcoming corporate event. They wanted something that would really show off this branding in the perfect way.

The Challenge

They needed to make both Dell and NVIDIA shine equally in a high-end business setting. The clock was ticking with an important event just around the corner. They had very specific ideas about where the logos should go on the display. And whatever they used had to be totally portable. No complicated setup, just place it down and it's good to go.

Why Lightboxes?

We suggested our illuminated lightboxes because, honestly, they just work. People notice them right away in a crowded room. They have this clean, modern look that feels right at home in a tech setting. When every other booth has the same old banners and posters, a glowing display actually gets people to stop and look.

Plus, the practical stuff made sense for what they needed:

• No hunting for power outlets - these run for 8 hours on a single charge.
• You can change the colors with a remote to match your branding or the mood.
• They're built solidly, so they survive being hauled from event to event long term.
• They look professional and stylish without any hassle or stress.

From Concept to Reality

It all started with a quick email asking about putting both logos on a light box side by side. We talked through what they wanted and created some mock-ups showing different ways to arrange the logos. The agency came back with some minor adjustments which we are always happy to make, and we sent new mockups which were confirmed.

Less than a week later, we'd made the cube, sent them photos to check it looked right, and shipped it straight to their event. Pretty smooth sailing, and it had arrived with plenty of time before their big event.

The Impact

The cube turned out just right for what they needed. Both logos looked sharp and professional when illuminated. The nice thing about these cubes is you've got a remote, so you could stick with a single color all day or mess around with different options.

Best part? How easy it was. No messing around with tools or instruction manuals. Just unbox it, stick it wherever you want and hit the power button. When you're running an event where a million things can go wrong, that's exactly what you want - lighting that just works without adding any stress.

Standing Out

Let's face it - most corporate events are a sea of the same old stuff. Pull-up banners. Posters on easels. Boring tablecloths with logos. The illuminated cube was different. Had this modern, techy feel that just clicked for brands like Dell and NVIDIA. People drifted over to check it out. It's the perfect opener for the agency team to start conversations naturally.

Tips for Your Events

• Put these displays where people will see them from multiple angles.
• Play with the colors throughout your event - change them to match what's happening.
• Try mixing different sizes if you want to create more visual interest.
• Make sure they'll be in photos - these lightboxes look great in pictures.
• For more formal business settings, keep it clean and simple - let the logos do the talking.

What They Ordered

PK Green makes custom displays in many different shapes and sizes (including cubes, spheres, columns, ice buckets, table centerpieces and more). All for corporate events like trade shows, conferences and galas.

Here's what our client ordered for their event:

• 12 inch (30 cm) cube that lights up, with logos on multiple sides.
• Remote with 16 different color lighting options to choose from.
• Runs for 8 hours - no messy cables or power outlets needed.
• Made from a single mold of PE plastic with nice rounded edges.
• Tough enough to survive being knocked around with a lifetime guarantee.
  

FAQ

What types of corporate tech events work best with illuminated displays?

These are perfect for product launches, partner showcases, executive briefings, and high-end corporate networking events where professional presentation matters. Just like the Dell and NVIDIA event in this case study, they work particularly well when you need to showcase brand partnerships or multiple logos in a sophisticated business setting.

How do these displays stand out when everyone else has similar corporate setups?

Most corporate tech events are filled with identical pull-up banners, standard tablecloths, and poster displays that all blur together. An illuminated cube immediately breaks through that visual noise without being unprofessional or gimmicky. The modern design draws people over for closer looks, which naturally creates conversation opportunities for your team without appearing pushy or sales-focused.

How do illuminated displays compare to traditional corporate signage?

Traditional corporate displays often look flat and get lost in busy event environments, especially in venues with varied lighting conditions. Illuminated cubes maintain consistent visibility throughout the day and photograph much better for social media and corporate documentation. They're also significantly more durable than banners or poster boards, which is crucial when you're representing high-value corporate partnerships at multiple events.

How far ahead do I need to order for urgent corporate events?

For tight corporate deadlines, we can produce and deliver illuminated displays within 2-3 working days with express production. This covers everything from design confirmation to delivery, so even last-minute executive events or partner announcements are manageable. Standard production is 7 working days plus delivery time, but corporate events often have changing timelines, which is why express service is always available when you need it.

How do I plan for photo opportunities and social media coverage?

Position the displays where they'll naturally appear in photos - near registration areas, networking zones, or presentation spaces. The illuminated design looks exceptional in both professional photography and casual social media posts. Many corporate clients specifically appreciate how these displays enhance their event photography for internal communications and public relations purposes, making the investment valuable beyond just the event day itself.

How easy is setup at formal corporate venues?

Setup literally takes seconds - just unbox, position, and press the power button. No tools, no assembly, no hunting for power outlets in unfamiliar corporate facilities. This simplicity is crucial when you're coordinating with venue staff, security protocols, and tight event schedules. The professional appearance means venue management sees them as high-quality installations rather than temporary displays that might need special oversight.

Where should I position these at corporate tech events for maximum impact?

Place them in areas where executives and decision-makers naturally gather - near check-in areas, coffee stations, or transition zones between meeting spaces. The 12-inch size works well on reception desks, side tables, or as standalone accent pieces. In corporate settings, positioning near seating areas or networking zones allows the branding to be part of business conversations naturally.

How do I adjust lighting throughout different parts of corporate events?

The remote control gives you 16 different color options to match corporate brand guidelines or adapt to different event phases. Many clients start with steady corporate brand colors during business presentations, then shift to more dynamic options during networking portions. You can also coordinate colors with other event elements or dim them during formal presentations while keeping brand visibility.

What about transport and storage for ongoing corporate client relationships?

The durable construction handles regular transport between corporate events exceptionally well, and the lifetime guarantee means they're built for professional agency use. The single-mold design with rounded edges prevents damage during transport, and they're compact enough for efficient storage between events. Many agencies use them as part of their standard corporate event kit, updating graphics for different clients while maintaining the same high-quality display units.