White Tail Connect Brightens Trade Show Booths With Custom Illuminated Displays

White Tail had one booth, but several brands to spotlight

White Tail Connect needed custom displays for their trade show booth that had to carry multiple brand identities at once. As the products division of an automation company, they represent several brands under one roof. And they wanted to give each one its own visual moment without cluttering the booth.

On top of that, the displays had to last long days on the floor. Some show days lasted 12 hours, so the displays had to run the whole day.

Our illuminated displays turned out to be the perfect fit

Trade show floors are loud and busy. Printed banners get lost in the noise.

Our illuminated displays pulled visitors in from across the aisle instead.

And the built-in rechargeable battery was the thing that sealed it. There were no cords to tape down, no fighting over power drops with the booths next door.

Also, our displays could be branded with a full-color design on all sides, exactly how White Tail wanted.

Here's a short video showing this project and some other recent projects:

We matched the red brand color exactly

The team found PK Green through LinkedIn and contacted us about a custom build for an upcoming show. From there, the back and forth was hands-on. We sent mock-ups via email. The design was refined across a few rounds, and the brand red was matched to the exact spec so that the printed displays would light up in exactly the right shade.

The standout piece was the 43-inch-tall illuminated column. It went through a few iterations before landing on a red and white split with the logo on multiple sides and a solid red top.

As well as the column, we produced three 16-inch (40 cm) cubes for the DET-TRONICS, TOKU, and ABB brands, and each one had a different solid color top so the brands stood apart at a glance.

A glowing focal point, and cubes you could sit on

The column gave the booth a clear focal point. Standing just over 3.5 feet tall and glowing in brand colors, it worked as both a hero piece and a wayfinding marker for anyone scanning the hall. No one had to squint at a banner from 50 feet away to figure out who they were looking at.

The cubes did double duty as well. Each one represented a different brand, so attendees could take in the whole lineup at a glance. They were also strong enough to sit on, which helped when the booth got busy and people wanted somewhere to set a drink down.

What White Tail Connect Ordered

At PK Green, we produce a wide range of lightboxes for events, including illuminated cubes, spheres, columns, and other shapes designed for branding and displays.

Below is what White Tail Connect ordered for their trade show booth:

• 2x illuminated light columns - 43 inches tall (110 cm) with a 12 x 12 inch (30 cm) base, branded on 5 sides with red and white color blocking and a solid red top.
• 1x illuminated cube for DET-TRONICS - 16-inch (40 cm) size, with the logo on 4 sides and a solid purple top.
• 1x illuminated cube for TOKU - 16-inch (40 cm) size, with the logo on 4 sides and a solid green top.
• 1x illuminated cube for ABB - 16-inch (40 cm) size, with the logo on 4 sides and a solid red top.
• Rechargeable built-in battery with over 8 hours of runtime - Covers full event days, with a plug-in charger included and the option to run while plugged in.