Case Study

Greiner Construction stands out at trade shows with custom illuminated displays

The Challenge

A Minneapolis-based construction company needed something eye-catching for their trade show booth. Their marketing coordinator wanted to explore our custom illuminated displays. The team at Greiner Construction was looking for a solution that would make their booth stand out at the busy events while staying on a budget.

Why Lightboxes?

The construction industry's trade shows are packed with all the similar-looking booths. When attendees are walking through hundreds of exhibitors, you really need something that catches their eye from across the hall. Greiner Construction wanted displays that would draw people in while keeping their professional brand image.

Here's what made our illuminated light boxes the right fit:

  • A cordless design - No cords to trip over or tape down at busy events.
  • The color-changing capability - The remote control lets you switch between the 16 colors throughout the day to keep things new and visually interesting.
  • An unbreakable construction - The shatterproof design that can handle being packed up and moved around constantly.
  • A 360-degree branding - The custom logo/design on all sides means your brand gets seen from every angle.
  • A professional appearance - The premium look that matches the quality you want to project.

From Concept to Reality

The marketing team reached out to PK Green after seeing some examples of the customized light boxes. They wanted to incorporate their company logo and the signature chevron design elements. Our design team created mockups showing exactly how the final product would look, including how the lights would appear in the different colors.

Once they saw the designs with their branding wrapped around the cubes, they were ready to move forward. The process moved quickly from the initial contact to having the finished lights delivered.

The Impact

The cubes became a staple at every booth event. The marketing coordinator mentioned they bring the PK Green displays to all their trade shows now. Having something illuminated at your booth does what traditional signage just can't do. It creates a focal point that pulls people toward your space, even when the venue is packed.

The lights work especially well for construction companies at industry events, where everyone's competing for the same contractors and decision-makers. When you can spot a booth from across the room because it's literally glowing, that's an advantage that's definitely worth having.

Product Details

At PK Green, we make illuminated displays in a wide range of shapes and sizes, including cubes, spheres, centerpieces, benches, columns and more.

Here's what Greiner ordered for their event:

  • 12-inch (30 cm) illuminated cubes - The perfect tabletop size for booth displays, eye-catching without taking over.
  • Custom branding on five sides - The company logo and the chevron design elements wrap around the entire cube, meaning the branding is visible 360°.
  • 16 static color options with the remote control - Switch colors instantly to match your mood or presentation, or choose from one of the 4 color-changing modes.
  • Rechargeable built-in battery with at least an 8-hour runtime - Covers the full event day, with a plug-in charger included.
  • Cordless operation - No outlets or extension cords needed at your booth, and no trailing cables.
  • A lifetime guarantee on the build quality - A long-term display solution for your events

FAQ

What types of construction events work well with illuminated displays?

These displays are particularly effective at industry trade shows, such as the Associated General Contractors conventions, the regional builder expos, and the specialty contractor showcases. They also work well at networking events, project bidding presentations, and  corporate hospitality suites during major conferences. The key is any setting where you're competing for attention among the dozens or hundreds of other construction firms.

How do these illuminated displays help when everyone at construction shows looks the same?

The construction industry has a visibility problem at trade shows. Most of the booths use similar setups with banner stands, brochures, and maybe a table covering. When the attendees are walking past 200 exhibitors in a convention hall, they need something that catches their eye from 30 feet away. An illuminated display creates that instant visual distinction.

What should I consider when planning the design for my displays?

The most successful designs keep it simple and bold. Your logo should be large enough to read from at least 10-15 feet away. If you're incorporating additional design elements like the patterns or taglines, make sure they enhance rather than compete with your main branding. We create the mockups that show exactly how the displays will look in the different colors, so you can see if your design works before production starts. This helps you avoid the common mistake of trying to fit too much information on the display.

What's the practical setup like when I arrive at the venue?

The setup takes about 2 minutes per display. You unpack them, position them where you want them, and turn them on with the remote. That's it. The rechargeable built-in battery is charged when you receive them, and you can charge them in your hotel room the night before your event if needed. There's no assembly, no wiring, and no tools required.