IGM's Creative Signage Solution

The Challenge

IGM couldn't figure out why visitors kept getting lost. Turns out, their building looked just like every other one on the block. The entrance wasn't distinctive at all, making it difficult for first-time visitors to find them. They needed something eye-catching without having to deal with expensive electrical contractors or permit headaches.

Why Lightboxes?

These light displays just made sense for them. No wiring, no hassle.

• Catch your eye from pretty far away - even when it's sunny out
  
• They hold up in bad weather (our lightboxes are IP65 rated for outdoor use)
  
• No extension cords or messy cables snaking across your floor
  
• The marketing department was very impressed that we matched their exact shade of red. Not "kinda close" but exact.
  
• The rechargeable battery runs for around 8 hours. Plenty of time for any show or corporate event.

From Concept to Reality

They stumbled across our website after trying to solve their "invisible building" problem. After a quick back-and-forth about what might work, we sent over some mockups. Their team got approval very quickly for an illuminated bench. Smart choice - it's both practical and eye-catching. They added a light column too, for maximum "hey, we're over here!" effect.

The Impact

Talk about a transformation! Their entrance went from forgettable to impossible to miss. The bench actually gets used all day - people waiting for appointments, visitors checking emails, you name it.

Standing Out

Office parks are the worst for finding specific buildings. Everything's the same color with the same landscaping and the same tiny signs. Boring! Now this place has an actual landmark feature that makes giving directions super easy. Plus it makes them look more modern without having to renovate the whole building or anything super expensive like that.

Tips for Your Events

• Put a bench where people naturally hang out - near the entrance is usually perfect.
• Functional stuff beats pure decoration every time - people actually use these lightboxes!
• If your brand has a specific color, we can make sure that's exactly what you get.
  
• The weather-resistant rating means you don't have to panic if it suddenly starts raining.

Product Details

• Bench size: 22-inch (55 cm) long by 14-inch (35 cm) high - perfect blend of visibility and footprint.
  
• Column: Stands 43-inch (110 cm) high by 12-inch (30 cm) wide - super clear even from a distance.
  
• Our lights all run for 8 hours from a single charge.
  
• Remote has 16 LED colors to pick from, change them whenever you want.
  
• No sharp corners to bump into - a sleek and smooth, professional statement.
  

Ready to make your brand stand out? Contact us today to discuss your illuminated display options.

FAQ

What types of businesses benefit most from illuminated entrance displays?

These work exceptionally well for office buildings, medical practices, professional services, retail locations, and any business in office parks or commercial districts where buildings look similar. Just like IGM in this case study, they're perfect when clients and visitors have trouble finding your location despite having your address. Businesses in shared complexes, strip centers, or areas with generic architecture especially benefit because the displays create distinctive landmarks that make directions much easier.

How do these solve visibility problems and help visitors navigate to your business?

Office parks and commercial districts often feature identical architecture, landscaping, and tiny building signs that blend into visual clutter. Illuminated displays create actual landmark features that people can spot from a distance and use for navigation, working equally well during bright sunny days and evening hours. Instead of telling visitors "look for the beige building with the small sign," you can say "look for the building with the glowing red bench" - much more memorable, distinctive, and effective than standard signage that visitors often miss or forget.

Why does weather resistance matter for permanent business installations?

Unlike temporary event displays, business entrance installations need to function reliably in all weather conditions without requiring constant maintenance or replacement. The IP65 rating means the displays handle rain, snow, heat, and UV exposure without degrading or failing. This reliability is crucial for maintaining a professional appearance and ensuring your business remains easily findable regardless of weather conditions.

How do these help with delivery drivers and service providers finding your business?

Delivery drivers, repair technicians, and service providers often struggle even more than customers to locate businesses in commercial complexes, leading to delayed deliveries and missed appointments. Illuminated displays create clear visual references that drivers can easily spot and describe when confirming locations. This is especially valuable for businesses that rely on timely deliveries or frequent service calls, reducing the frustration and delays that come with difficult-to-find locations.

What permits or approvals do I need for permanent outdoor illuminated displays?

Most municipalities treat these as decorative lighting rather than signage, which often means simpler approval processes. Since they're cordless and don't require electrical connections or permanent installation, they typically avoid the complex permitting that traditional outdoor lighting requires. Always check with your local planning department, but the portable nature eliminates many regulatory complications that permanent electrical installations would create.

How does combining functionality with branding improve the long-term business investment value?

Pure signage provides visibility but no additional utility and often requires ongoing replacement costs. Illuminated benches serve dual purposes - they solve your visibility problem while providing practical seating for visitors, creating both wayfinding and amenity value. Unlike traditional building improvements that require significant upfront investment plus ongoing electrical and maintenance costs, these displays provide immediate visibility improvement with lifetime guarantee protection, eliminating recurring replacement expenses that traditional outdoor signage typically requires.

What's the impact on professional image and client first impressions?

A business that's difficult to find creates immediate frustration and negative first impressions before clients even enter your building. Clear, attractive wayfinding demonstrates attention to detail and consideration for client convenience. The modern, illuminated appearance also suggests innovation and forward-thinking business practices, which can positively influence client perceptions from their very first visit.

How do I determine the right size and combination for my building's needs?

Consider your building's scale and the distance from which visitors need to spot it. Single-story buildings in office parks might need just a bench for entrance identification, while multi-story buildings or those set back from parking areas benefit from taller column elements for distance visibility. The IGM combination of bench plus column provided both close-range functionality and far-distance recognition.

What should I consider when planning permanent placement around my building?

Position elements where they'll be most useful for visitors - typically near main entrances where people naturally gather or wait. Consider sight lines from parking areas and street approaches to ensure maximum visibility from the directions visitors typically arrive. The cordless design gives you flexibility to adjust placement based on actual usage patterns without requiring electrical modifications.

How do I coordinate colors with existing building architecture and corporate branding?

Professional buildings often have established color schemes and corporate identity standards that need to be maintained. We can match your exact corporate colors, just like the precise red matching for IGM in this case study. This ensures the displays enhance rather than clash with your existing architecture while maintaining consistent brand presentation across all business touchpoints.

How do I handle maintenance and upkeep for permanent outdoor installations?

The weather-resistant construction minimizes maintenance requirements compared to traditional outdoor signage that may fade, crack, or require frequent replacement. The rechargeable batteries can be easily maintained by your staff without requiring electrical contractor visits. The durable PE plastic construction maintains its appearance over years of outdoor exposure without the degradation common with printed outdoor materials.

How do these work for businesses that operate extended hours or 24/7?

The 8-hour battery life covers standard business hours, but businesses with extended operations can easily recharge units overnight or during low-traffic periods. The consistent visibility throughout operating hours ensures your business remains identifiable during evening appointments, late meetings, or emergency visits when traditional building signage might be harder to see.

How do I coordinate installation with building management or landlord approval?

Many businesses operate in leased spaces where exterior modifications require landlord approval. The cordless, non-permanent nature of illuminated displays typically makes approval processes much simpler since they don't require building modifications, electrical work, or permanent installation. Most property managers appreciate that the displays enhance the overall property appearance and help visitors navigate the complex more easily, benefiting all tenants. Always check your lease terms, but the portable design usually falls under decorative business equipment rather than structural modifications.

How do I get started with building an entrance enhancement?

Just like the IGM team in this case study, start by considering your specific visibility challenges and where visitors typically approach your building. Fill out our online inquiry form with photos of your current entrance and your corporate branding requirements. We'll provide mockups showing how illuminated displays can transform your building's findability and professional appearance, helping you create a distinctive landmark that makes your business easy to locate and remember.